Industry news/analysis: Cision launches content marketing software

Create a story-source Cision content marketing
Create a story-source Cision content marketing

Cision, mainly known in the PR, media and communications industry enters the content marketing software market.

The company already offered solutions for PR professionals, including CRM tools for PR management, influencer lists, editorial calendars (media outreach), all-round media monitoring (including social and online) and media analysis tools.

As content marketing is the hot topic among PR professionals in a PR 2.0 world as well, it could be expected new content marketing software platforms would be added to the already vast landscape. Continue reading “Industry news/analysis: Cision launches content marketing software”