Content is ‘hot’ and it should be after having been neglected for all too long. It is so ‘hot’ that these days we even talk about content marketing. Obviously, we shouldn’t focus too much on the content itself but on the value it offers, both for people seeking information and preparing their buying journey, as for the bottom-line. Context matters more than content.
A while back I interviewed Bryan Eisenberg – in May for the second time a keynote speaker at the Fusion Marketing Experience – and one of the topics we talked about was content, more specifically how it is affected by the whole social media evolution. [Read more…]