The benefits and possibilities of blogs and blog marketing are – hopefully – well-known by now. Blogs play an important role in an integrated and people-oriented inbound, social meda and content marketing approach. Yet, they deserve more attention.
In social media marketing, blogs are often – not always justly – described as the “hubs” around which all social activities take place. However, unfortunately, the potential of blogs is still underused and looked upon from an isolated perspective. There are still many silos in marketing and that goes for blogs as well. [Read more…]